Privacy Policy

1. Summary

The privacy of our customers is important to us - we are committed to protecting your personal data and processing it in compliance with all applicable data protection and e-privacy laws, including the UK General Data Protection Regulation, the Data Protection Act 2018 and the Data (Use and Access) Act 2025.

This privacy notice provides information on how Li-Sense Technology Limited collects, processes and retains your personal data through your interactions with us and through your use of our website and product. It also explains the lawful bases we rely on for that processing, and your rights in relation to your personal data. We encourage you to read it so that you are fully aware of how and why we are using your personal data.

2. Who is responsible for collecting your data?

This privacy notice applies to:

Li-Sense Technology Limited (“LiSense"), incorporated and registered in England and Wales under company number 16891078 with the registered office of C/O D & K Accountancy Services Limited, Solar House, 915 High Road, London, United Kingdom, N12 8QJ.

LiSense is registered with the UK Information Commissioner’s Office (“ICO”).

3. Our data protection officer

If you have any questions about this privacy notice, your data protection rights or our data protection practices more generally, please contact our Data Protection Officer (“DPO”) on support@lisense.ai.

4. Our collection and use of your personal data

The majority of the personal data we use is collected from our direct interactions with you when you make use of our services. This includes where you:

• visit our website;
• register to use our product;
• subscribe to receive direct marketing from us;
• when you interact with us (for queries, complaints, correspondence);
• when you participate in social media connected to us;

We outline the personal data that we collect and why we collect it later on in this notice.

Your Rights: You generally have a choice as to whether you provide us with your personal data, but we may be unable to offer you certain services or provide you with materials you have requested if we do not have the necessary information to do so. Generally, the amount of personal data that we collect, process and retain shall be limited as far as possible to what is strictly necessary in connection with the relevant purposes for which it is collected.

5. Data collected from third parties

We may also collect personal data about you from third parties. This is usually to ensure that we comply with our legal and regulatory obligations and enable us to provide you with our services. We will protect this data in the same way that we protect the personal data that you provide to us directly and in line with any other requirements we are placed under either by the source of the data (where there is a contractual obligation to do so) or if we are required to by law. Examples of third parties who share personal data with us include:

• Your employer, where we have entered into a contractual relationship with that employer in relation to the use of our product or services.
• We may also refer to other third-party data sources that are available commercially.

6. How we use your personal data and data categories

Our legal basis for processing your personal data

Our legal basis for processing your personal data will vary depending upon the services that we provide you with and/or your choices. Our main legal bases for processing your personal data are one or more of the following:

• If you have given your consent to the processing of your data for one or more specific purposes. This includes collecting your consent to receive direct marketing from us.
• Our processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to your entering into a contract with us. We process your data under this condition when you enter into a service provision contract with us (i.e. whenever you buy a product or service from us or if you express an interest in buying a product or service from us). We require the data that we process under this condition to enable us to complete our obligations under that contract with you, for example to:
  • Confirm your identity;
  • Receive payment from you;
  • Contact you in order to confirm services that you purchase from us.
• Our processing is necessary for compliance with a legal obligation. We process your data under this condition as we are required to record certain information that you provide to us by law.
• Our processing is necessary for the purpose of our legitimate business interests. Legitimate Interests refers the interests of LiSense in conducting and managing our business, to enable us to provide you with the best service and products, and the most secure experience. For example:
  • we have a legitimate interest in ensuring that our marketing is relevant to you, so we may process your information to ensure that we only send marketing to you that is relevant to your interests;
  • we have a legitimate interest in ensuring that we permit you to use our product, that we can contact you as part of your use of our product, and that we monitor your use of our product to ensure our product operates effectively.

When we process your information for our legitimate interests, we will make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws against our interests. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise permitted by law). You have the right to object to this form of processing if you wish. However, certain activities are central to our business, therefore if you were to object to certain aspects of our processing you may not be able to use our product and we may still have to process some of your other personal data on one of the other grounds of processing set out above.

We outline our specific legal basis for processing the personal data we collect from you against our categorised use of such data in a separate table in the section entitled ‘The personal data we collect’. For more detailed information on your rights, please see the Your Rights section below.

7. Our use of your personal data

We use your personal data for a number of different reasons, some of which may not be immediately apparent to you, therefore we have explained in detail how we use your personal data in the below table. We outline our specific legal basis for processing the personal data we collect from you against our categorised use of such data a separate table in the section entitled ‘The personal data we collect’.

Purpose	Use and examples
To operate our business and product, and to provide services to you.	We may need to process and verify your personal data when you use our product and services, including to manage the day-to-day operation of our business and to enable us to provide you with our products and services. Specific examples are: Establishing you as a customer or user on our systems, providing you with requested or purchased information and services, and sending service-related updates and communications. Creating, managing, and administering your account, billing, payments, and our overall relationship with you (for example customer service, support, troubleshooting, and managing complaints). Using technical information about your device, such as browser version, operating system, IP address, and location data, to ensure our website and product are functioning correctly and that you are presented with the appropriate version. Contacting you about important service matters (non-marketing). Managing, planning, and delivering our business and marketing strategies, including maintaining our records, collating and reporting management information, and recording and reporting on business development activities. Monitoring your use of our products and services for business intelligence purposes, including ensuring compliance with our terms and conditions, identifying activity that may be prejudicial to our commercial interests (such as fraud), and taking appropriate action, including restricting services where necessary. Managing third-party relationships. Conducting market research. Obtaining legal or professional advice, and establishing, defending, and enforcing our legal rights and obligations in connection with any legal proceedings, including prospective proceedings. Purchasing, maintaining, and making claims against our insurance policies. Training staff and supporting their learning, development, and performance. Managing any proposed sale, purchase, restructuring, transfer, or merger of any part of our business or another business, including responding to queries from prospective buyers or merging organisations. Comparing, categorising, and verifying information for accuracy against our systems or with third parties. Complying with our legal or regulatory obligations. Monitoring and recording communications with you, including emails and webchats. We may use cookies to facilitate our ability to personalise some of the services we refer to in this section. You can control this through our interactive consent tools on our website or via your browser settings. Please see the Cookies Policy for more information on our use of Cookies and how to manage their settings. In our view, our processing of your personal data under this category is essential to our ability to operate our product and provide services to you, and to protect our commercial interests. Should you object to our use of your data for these purposes your only option may be to terminate your account and/or not use our product or services.
To improve our product and services and maintain their security	We may need to process and verify your personal data to improve our product and services and maintain their security. Specific examples are: To keep our product, services, and website safe and secure. Monitoring, measuring, improving, and protecting our content, Websites, Solutions, and providing you with an enhanced, personalised user experience. To improve our product and services through troubleshooting, testing, analysis, and research activities, and where necessary to provide you with an enhanced personalised user experience. For information, system, cyber and network security. For example, we will use personal data you provide to us to monitor, detect and protect our business, its infrastructure, networks, computer systems, information, intellectual property and other rights from unwanted security intrusion, access, disclosure of and acquisition of information, data and software breaches, hacking, industrial espionage and cyberattacks.
Compliance with legal and regulatory obligations	We are subject to a number of laws and regulations and we are required to process and provide personal data requested by regulatory bodies, law enforcement agencies and the courts. Some of the legal and regulatory obligations we are placed under require us to use personal data collected for certain purposes and/or to retain it for a specified time period. We may also be required to share information with industry bodies. We have in place a number of safeguards and mitigations to ensure that your personal data is processed proportionately and safely when processed for these purposes. Specific examples are: In our view, our processing of your personal data under this category is essential to our ability to comply with legal and regulatory requirements, and to protect our business and customers. Should you object to our use of your data for these purposes your only option may be not to use our services. Even if you do so we may retain some data for a period of time due to legal and/or regulatory obligations.
To communicate with you or provide marketing	We will process certain personal data to communicate with you, gather market intelligence, promote our product and services, and communicate offers to individual customers. We may also provide aggregated and pseudonymised or anonymised data to third parties – where we do this we will ensure that these third parties take appropriate measures to secure any personal data that is provided, however we would look to anonymise / pseudonymise where possible. We will never pass your contact information to third parties for them to use for their own marketing purposes unless we have your consent. Where you have opted-in to receive direct marketing communications from us (or have not chosen to opt-out as the case may be) we may from time to time engage third party service providers to carry out direct marketing activities on our behalf. In such cases, our third party service providers are not permitted to use your details for their own direct marketing activities or to pass your data on to any other third parties for these purposes. Such arrangements are subject to contractual protections to ensure the safeguarding and integrity of your data in accordance with the relevant data protection laws. Specific examples of the communications and marketing we may undertake are: Communications or alerts in accordance with the operation of our product or services by email, SMS, telephone. Targeted advertising on social media. Conducting surveys for customer research, benchmarking, improvement and marketing purposes, which may involve us sharing your personal data with trusted third parties who assist us with these activities. Providing you with any information as required to comply with our legal or regulatory obligations. Sending newsletters to you. Posting testimonials or reviews in relation to our product or services which you have supplied to us. Sending you electronic direct marketing communications by email, SMS, telephone, analysing how you engage with our electronic marketing communications (including whether you open them and click through to access their contents). Organising and managing events or contacting you if you have an event. We may share personal data about your attendance with trusted third parties. We, or a trusted third party, may also contact you after an event to get some feedback about the event to help us improve our future events. Providing you with location-based services, for example, targeted advertising and other personalised content, where we collect geo-location data. Ensuring our advertisements match the potential interest of users, tracking the efficiency of ads and optimising the effectiveness of our campaigns. When you become a registered user of our product or services, we may contact you by email and/or SMS for the purposes of direct marketing about similar products and services automatically. This is known as the “soft opt-in” rule under current e-privacy regulations. In these circumstances we will provide you with a simple means of refusing our use of your personal data for these purposes both at the time we collect your details and in each subsequent communication we send to you. In addition, you can opt-out of marketing at the time that you become a user of our product or services, at any point by contacting us by email: support@lisense.ai We will only ever contact you in accordance with your contact preferences. Our main means of contact will be by post, email, SMS, telephone, and push notification. From time to time, we may contact you by other means (for example via social media). Matters we may contact you about include existing or future services, products, or promotional offers, and other of our activities which we think may be of interest to you. You can update your contact preferences or opt-out from the receipt of direct marketing by following the instructions in any marketing communications we send you.
Sharing with, or processing by, third parties	We may need to provide your personal data to third parties in order to deliver certain aspects of our product or services to you and to generally run our day to day business operations. The majority of these third parties are our service providers. Where we do this we will ensure that these third parties take appropriate measures to secure your data. Specific examples are: Providing your personal information to our service providers and software suppliers/support/developers who help us to provide you with services (for example, a cloud service provided for data storage / hosting or services used to provide customer service support. Providing your personal data (typically basic information such as your name and contact information) to social media operators including (but not limited to) LinkedIn, Facebook and Twitter to facilitate our marketing to you via the social media channels that you participate in. Use by those social media operators for that purpose will also be subject to the privacy policies that such operators provide to you, and where applicable, to the contact preferences, consent and privacy settings that you have given those operators in relation to their use of your personal data. Sharing your device, content and log Information with our service and analytics providers in order to enable them to analyse website performance, improve our services, or tailor web and landing pages to any identified preferences. Sharing your data with market research agencies for research and analysis purposes. Sharing your data with prospective and actual buyers (and our professional advisors) in the event of the proposed sale or restructuring of any part of our business. Such disclosures shall be subject to adequate contractual obligations of confidentiality to ensure the safeguarding of your personal data. Sharing your data (to the minimum extent necessary) with our third-party professional advisers for the purposes of obtaining legal, regulatory, accounting, tax, insurance or other professional advice where required. Sharing your data (to the minimum extent necessary) with our third-party insurers for the purposes of administering insurance related claims and commencing / defending legal claims. Sharing your data (to the minimum extent necessary) with our third party service providers in order to administer and give effect to Data Subject Rights. We may in some instances have to share your data with third parties who provide services to us that are based in countries outside of the UK, or permit these third parties to access our systems. Whenever we disclose your personal data to these third parties, we will ensure that Chapter V of the UK GDPR is complied with by checking that an adequacy regulation is in place for the destination country, or requiring the third party to enter into appropriate safeguards to support the transfer, such as ICO’s International Data Transfer Agreement / UK Addendum and or conduct a Transfer Risk Assessment. We will also require the third party to have appropriate technical and organisational measures to safeguard your personal data.

8. The personal data that we collect

The data that we collect from you will vary depending upon the services that we provide you with and your choices (including your privacy settings). We outline the data that we may collect, our use of that data and our legal basis for processing that data in the table below.

Personal Data Collected	Use of Personal Data	Processing Condition
Name and other contact information (including title, date of birth, gender, nationality, address, telephone numbers, email address, customer/user ID and proof of identity information.	Fraud prevention and anti-money laundering. To operate our business and product, and to provide services to you. To improve our product and services and maintain their security. Compliance with legal and regulatory obligations. To communicate with you or provide marketing. Sharing with, or processing by, third parties.	Performance of a contract. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.
Payment card or bank account information	Fraud prevention and anti-money laundering. To operate our business and product, and to provide services to you. Compliance with legal and regulatory obligations. Sharing with, or processing by, third parties.	Performance of a contract. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.
Technical / device information (including IP address, cookies, geo-location, browser information and operating system information)	Fraud prevention and anti-money laundering. To operate our business and product, and to provide services to you. To improve our product and services and maintain their security. Compliance with legal and regulatory obligations. To communicate with you or provide marketing. Sharing with, or processing by, third parties. In the majority of cases we are not able to personally identify you from Cookies. See our Cookies Policy for more information.	Consent. Performance of a contract. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.
Customer records relating to due diligence.	Fraud prevention and anti-money laundering. To operate our business and product, and to provide services to you. To improve our product and services and maintain their security. Compliance with legal and regulatory obligations. Sharing with, or processing by, third parties.	Performance of a contract. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.
General correspondence	To operate our business and product, and to provide services to you. To improve our product and services and maintain their security. Compliance with legal and regulatory obligations. To communicate with you or provide marketing. Sharing with, or processing by, third parties.	Performance of a contract. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.
Social media account information	To operate our business and product, and to provide services to you. To improve our product and services and maintain their security. Compliance with legal and regulatory obligations. To communicate with you or provide marketing. Sharing with, or processing by, third parties.	Consent. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.
Information regarding marketing preferences	To operate our business and product, and to provide services to you. To improve our product and services and maintain their security. Compliance with legal and regulatory obligations. To communicate with you or provide marketing. Sharing with, or processing by, third parties.	Consent. Compliance with a legal obligation. Necessary for the purposes of our legitimate business interests.

9. Retention, storage and protection of personal data

Retention

We will retain your personal data for as long as we need it in order to fulfil the purposes that are outlined in this Privacy Notice, provided that we have a valid legal reason to do so. Because these needs can vary depending upon the purpose of our processing the data, the length of time that we process the data can vary significantly. In order to determine the length of time we will retain your data we consider the following factors:

• How long is the data required to enable us to provide you with our services? For example: To maintain adequate business and financial records, to enable us to contact you in line with your preferences, to enable us to comply with lawful requirements.
• Are we subject to a legal, regulatory or contractual obligation to retain the data?

When we no longer need to retain your personal data we will always ensure that it is deleted securely or anonymised by us and we will also require third parties with whom we have shared your personal data to have deleted it also. Please note that if you opt-out from the receipt of marketing from us, we may need to retain your contact information in order that we can ensure that you no longer receive such marketing. For more information about our retention of your personal data, please contact us at support@lisense.ai.

Storage and protection of personal data

We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and also against accidental loss, destruction or damage. We use a variety of technologies to help to protect your personal data. For example, we ensure that your personal data is stored on computer systems that have limited access and that are in secure controlled facilities, we ensure that appropriate protection is in place whenever we allow access to your personal data by third parties. We adhere to high security standards in order to protect any information you give us. Any data you give us will be retained in a secure environment and access to it will be heavily restricted on a ‘need to know’ basis. The primary storage location of your personal data will be in the UK. However, as outlined in this Privacy Notice, we may in some instances disclose your personal data to third parties outside of the UK. Where we disclose your personal data to a third party, we require that third party to have appropriate technical and organisational measures in place to protect your personal data. In instances where we are required by law to disclose your personal data to third parties (for example to law enforcement agencies) we have limited control over how it is protected by that third party.

10. Your rights

Under UK Data Protection Laws, you have a number of rights with regard to your personal data. Here is more information about them.

Your right to access the data we hold about you

You have the right to request a copy of your personal data along with confirmation as to whether your personal data is being processed and the purposes of such processing. This is also known as a “data subject access request”, or DSAR for short. To submit a DSAR, please contact us at support@lisense.ai. We may ask you to provide us with proof of identity and additional information before we are able to complete your DSAR. This is to help us verify your identity and to locate the information you are looking for.

Storage and protection of personal data

You have the right to obtain from us the rectification of any inaccurate personal data that we hold about you. Please note that it is possible for you to rectify any inaccurate personal data that we hold fairly quickly and easily by updating your information in your account. Alternatively, you can contact us at support@lisense.ai to submit your request.

Your right to erasure (also known as the “right to be forgotten”)

You have the right to request that we erase your personal data in certain circumstances. These circumstances are where:

• our retention of your personal data is no longer necessary in relation to the purposes for which it was collected;
• if we are processing your data solely on the basis of your consent and you wish to withdraw that consent;
• if we are processing your data in our legitimate interests and we have not demonstrated overriding legitimate grounds to continue to process your data in the event that you have objected to such processing (see below);
• if your personal data has been unlawfully processed;
• if we are required to erase your data in compliance with a legal obligation.

It is of note that we do not process your data with your consent. Requests for erasure based on the withdrawal of consent alone outside these circumstances are unlikely to be granted. We will not delete your personal data if we still have a valid fraud, anti-money laundering, legal or regulatory obligation to retain it, unless the courts or our regulators require us to do so. If you wish to exercise this right, please contact us at support@lisense.ai.

Your right to restrict our processing of your personal data

You have the right to require that we restrict our processing of your personal data in certain circumstances. These circumstances are where:

• you have contested the accuracy of your personal data (restriction for a period to enable us to verify the accuracy of the personal data);
• our processing is unlawful and you oppose the erasure of your personal data;
• we no longer need the personal data but you require it for the establishment, exercise or defence of a claim;
• you have objected to our processing of the data, pending the verification whether our legitimate grounds override yours.

In instances where we have restricted our processing of your personal data, we will inform you when the restriction of such processing has been lifted.

Your right to data portability

If we are processing your data with your consent or because our processing is necessary for the performance of a contract to which you are a party and such processing in carried out by automated means, you have the right to receive your personal data from us in a commonly used and machine readable format and to transmit this data to another data controller. If you wish to exercise this right, please contact us at support@lisense.ai. Please note that the information we will provide in response to a request under this right is limited to:

• Personal contact details held.
• Payments made or received.

Your right of objection to certain processing activities

If we are processing your data in our legitimate business interests you have the right to object to such processing on grounds relevant to your particular situation at any time. In instances where you object, we are obliged to cease our processing of your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims. As we explain in the section ‘Our use of your personal data’, the majority of the activities we undertake are central to our business so if you object it will usually mean that you have to close your. Even in these instances we may have to retain certain information for a longer period of time to ensure we comply with our legal and regulatory obligations or for anti-money laundering purposes. You can object to our use of your data for direct marketing purposes by following the ‘unsubscribe’ or opt-out instructions in any marketing communication we send to you. Your personal data will no longer be used for such purposes.

Your right not to be subject to a decision based solely on automated processing

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. In our opinion, we do not currently subject you to a decision based on profiling that produces legal effects concerning you or similarly affects you. We outline all automated profiling that we conduct and why in our section entitled How we use your personal data. We are obliged to comply with, or respond to, any requests you make to exercise your rights free of charge and within one calendar month of receipt of the request. We may require you to provide us with proof of identity or further information before we can comply with your requests and will not consider the request valid until this has been provided. If we do not uphold your request we will explain why. In certain circumstances we can extend the period within which we are obliged to comply by two further months. We will inform you of any such extension as soon as possible. If your request to exercise your rights is manifestly unfounded or excessive, in particular because of its repetitive character, we may either charge a fee taking into account our administrative costs of providing the information or refuse to act on the request.

Your right to complaint to the Information Commissioner’s Office

You have the right to complain to the ICO if you believe that we have infringed your data privacy rights or disagree with a decision we have made about your personal data. You can contact the ICO at www.ico.org.uk but we encourage you to contact us first as we may be able to resolve the matter directly.

11. Updates to this privacy notice

We may update this privacy notice from time to time as and when we make any material changes to how we process or look after your personal data.